Social Business or change management?

Jason Falls at Social Media Explorer calls it bullshit: But what “social business” really is, is the digital-first world’s version of change management. “Social business” implies you’re evolving as a company or enterprise to be inclusive of all stakeholders, tearing down silos to foster better communication and collaboration internally, empowering your external audiences to participate in…

Go Social.

Socialcast is letting groups with fewer than 50 members try their Social Enterprise suite for free. Find out more here. It is worth noting that your users will get the complete Enterprise feature-set and not a hobbled demo experience. You get mature Enterprise features right out of the box, including social networking, collaborative tools, integrated…

Social Business Importance by Company Size

Deloitte and MIT Sloan Management Review have some research showing the perceived importance of social business tools and strategies by company size, revealing a U-shaped pattern with the highest rates of adoption occurring in small (<1000) and very large (>100,000) firms.  I look forward to seeing the complete report, which will eventually be published on MIT SMR’s…

A Theoretical Implementation Strategy for Social Business in the Organization

An examination of several case studies involving Booz-Allen (Chess Media Group, 2011) and those listed here, materials sourced from IBM (Lennon, 2009), Intel (Buczek & Harkins, 2009), Microsoft (Fu, Rasmus, Finn, & Salkowitz, 2009), AIIM (Wilkins & Baker, 2011), Oracle (2009), Deutsche Bank (Stobbe, 2010), Cisco (2011), and Deloitte (Miller, Marks, & DeCoulode, 2011) illustrate commonalities…